What are the Google SEO criteria?
Learn how to do SEO by following this 2-item checklist. Google’s SEO criteria and ranking factors will increase the visibility of your website on Google.
1- Domain Name Criteria
- Domain Age: Google Matt Cutt says:
- Keyword appearing in Principal Domain Name: This factor no longer affects rankings, however having a keyword in your domain still counts as a relevance factor.
- The first word in the domain name is Keyword: Domains that start with your target keyword are beneficial compared to sites that do not contain the keyword or that contain the keyword in the middle or at the end of the domain name.
- Domain name record length: As described in the search log
- Keyword in Subdomain: Moz found that a keyword in a blog’s subdomain can improve ranking
- Domain name history: Various drops in a temporarily owned site or site may cause Google must “delete” the site history, invalidate l inks showing the domain name. In some cases, a punished domain name may result in a penalty for the new site owner. ranking.
- However, if your EMD is a low-quality site, it may suffer from the EMD.
- Public and Private WhoIs Information: Private WhoIs information can indicate that there is “something to hide”.
Google’s Matt Cutt made the following statement:“When I checked the whois information, I saw that everyone” was using the whois privacy protection service. This is not unusual. Hiding whois information doesn’t automatically mean the site is malicious, but it can happen. “
- Banned WhoIs Owner: If Google identifies a particular person as a spammer, it can be assumed that other sites belonging to that person will be scanned.
- Country TLD Extension: Having a national domain (.cn, .pt, .ca) can classify the highest site for that country … but it can limit the site ranking globally
2- Page level criteria
- Adding keywords to the title tag: Although not as important as it used to be, the title tag is still an important sign of SEO on the page. Tags start with keyword: According to Moz, title tags that start with a keyword work better than title tags with the keyword at the end.
- Keyword in description tag: Google does not use the meta description tag directly as a ranking signal. Your description tag can affect click-through rates, an important factor in ranking.
- Search for keywords in the H1 tag: H1 tags “2. Also known as “Title Tag”. According to this study, along with its title tag, Google uses the H1 tag as a secondary relevance signal:
- TF-IDF: “How often does a certain word appear in a document?” It is a more elegant speech. The more often a word appears on a page, the more relevant the page will be to that word.
- Google uses a more advanced version of TF-IDF.
- Content length: content consisting of more words covers a larger area and the algorithm prefers it over artificial or shorter content. In fact, a recent industry study on ranking factors showed that content length correlates with ranking.
- Table of Contents: Using the linked table of contents can help Google better understand the content on your page. It can also be seen in sitelink extensions. For example, a link to the best elements in this article is an example. Links within the page can also be viewed this way.
- Keyword Density – Although not as important as it used to be, Google can use keyword density to determine the topic of a web page. However, overdoing this problem may not be good for your website.
- Hidden Semantic Indexing (LSI) of Keywords in Content – LSI keywords help search engines make sense of words with multiple meanings. (For example, Apple means both computer company and Apple in English.) The presence / absence of LSI keywords is also considered a sign of content quality.
- LSI keywords in title and description Tags: For web page content, LSI keywords on page using meta Tags can recognize Google words with multiple meanings. They can also be perceived as a relevance signal.